[aerosmile]

In all disciplines? No. Take someone who works in branding and is a part of a 20 member team. How long does it really take to come up with a new copy? 20 minutes? 2 hours? 20 hours? And is it really better to incentivize people to spend only 20 mins, or is there value in giving them 20 hours? Finally, how would you measure which option is better when most copy is not A/B tested. I am just using one random example, there are so many out there where performance evaluation is as much about your day to day observations as it is about measurable output.