[wsetchell]

Increased signal (e.g. more or different data) is one of the many levers to increase ad value.

Without changing signals you can still make meaningful long term progress through ranking, delivery, and format improvements.

[jjmorrison]

True. They do seem quite obsessed with slurping more data. i wonder how much it would hurt them in the long term if they couldn't get more.

[ethbr0]

Because they'll push for regulations to only regulate data collection, grandfathering in possession of existing sets.