[suhail]

You guys really need to think about the chance that it actually works. Loopt isn't some shady company trying to steal people's credit card information for something malicious. Their goal, in the end, is something benevolent for all parties.

If they fail (which is likely for any startup) then it's because the idea wasn't a good. It stands to reason that they can make this clear to both parties: consumers and businesses. If they didn't at this point then I am sure they'll fix it because ultimately everyone actually will be angry. The market will answer so you need not worry. I am sure Loopt has done a sufficient amount of customer development before exhausting all their engineering bandwidth, marketing resources, and product focus--meaning you should consider giving them the benefit of the doubt.

Let businesses decide. It's not something you're capable of proving. Loopt likely is gaining more feedback about it then you realize.