|
Hello all, After 12 months of writing we just released a book about B2B sales for startups, specifically for technical and engineering founders. The book is available for free for the HN & YC community. We put into the book our own 40 years of experience as well as insights from Nicolas Dessaigne (Founder of Algolia, now Visiting Partner at YC) and 30 more top tier founders from Hybris (acquired by SAP), Peakon (acquired by Workday), Northvolt, Celonis, Infarm, Personio, GoCardless, Algolia, LeanIX, Payfit, Clarizen and many more. On 378 pages we have covered topics such as founder sales, market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success. https://drive.google.com/file/d/1fL0pJhLcf26IFtbDIKXOZPYDzwb... Thank you for taking the time to read, we hope to contribute a little and would love to hear your feedback! Matthias & Martin |