[netcan]

There are a few things that seam clearly, though not necessarily badly, wrong here. For, example: They use a a Groupon like appearance as many deal-a-day sites use. This sends a strong-ish message that something Groupon-like is going on. A lot of people will have bought these coupons recently and will make quick assumptions. This is the kind of things brands do, usually, to send a message to the buyer/user. It's like when generic coffee comes in a nescafe-like jar. There's also potential for non-savy small businesses owners to feel coerced. I'm not sure trademark is the issue though, at least not a terrible one.

Anyway, I think judgement should maybe be postponed. This could easily be an awkward mistake. The overall intent doesn't seem nasty. The execution, particularly clear messaging, has just (perhaps) been done absentmindedly. It shouldn't be too late to clean this up. Let's see if they do.