[pg]

Loopt getting subscribers to its list. That seems like a benefit to me.

But not a net benefit. Unless this is sustainable, it will have been a very expensive way to collect email addresses.

[rockya]

This whole model is going to collapse for a lot of reasons. I wrote about that here:

http://redesignmobile.com/2011/06/22/loopts-u-deals-offer-an...