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by GuB-42 1884 days ago
> Is there anything preventing them from doing that?

Potential privacy laws, competition, bad press,... but technically, nothing. Same as DoNotTrack.

In fact that's the whole idea behind FLoC. It is supposed to be a privacy improving feature! For now, the usual tracking methods based partly on third party cookies work for them, certainly better than FLoC would, and they are definitely more privacy invading.

But with things like GDPR, and with privacy being a bigger and bigger selling point, Google feels like it had to find something else and FLoC is their answer.

I don't know how the story will end but most likely in the same way as DoNotTrack, which started out badly, and turned into a joke when browsers started enabling it by default, disregarding the recommendation.

1 comments

This new header seems like DoNotTrack 2.0 that Google will be forced to ignore once it gains some adoption to preserve their core business.