[TeMPOraL]

Because the lifecycle of a modern startup is:

- Deliver a minimum viable product, maximally optimized for signups ("growth")

- Work on it until you can brag about a nice, consistent, exponential growth curve

- If you haven't run out of money and burned by this point, you get acquired and win the startup lottery

- The product gets shut down

There's no place in this lifecycle to develop a product to its full potential.