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by hammer_mt
1882 days ago
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This is clickbait - facebook allows you to target people by age, facebook also allows you to target people by interests. They combined these two targeting options but didn't actually run the ads - if they did try they'd see that facebook's ad approval process would take the ads down. Repeated violations would get your account banned, and any account that uses the same credit card. |
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"The organisation then tested it out by getting a number of ads mentioning winning prizes, or cocktails, or asking teens if they were “summer ready” approved for advertising to those targeted demographics."
So it sounds like they could go further than just identify who the target audience based on under 18s who are interested in alcohol.