[zem]

nope, mtkd nailed it when he cited the "passing off" laws. they're not just banding people together to get bulk discounts, they're implying that the businesses in question already support their model, and are using those businesses' brand recognition to add legitimacy to loopt.

[hammock]

It's more than banding together to get bulk discounts. Loopt is facilitating group buying - that's the "democratized" part of it.

[zem]

yes, but they're going about it dishonestly.