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by x0x0 1878 days ago
I also worked on adtech.

We viewed them as a cost of doing business. Some small accounts got nuked. :shrug: If we had to have humans investigate everything, and produce reports / interpretations that nuked customers found satisfactory, we wouldn't have been willing to service accounts under probably $40k/year.

And keep in mind the ecosystem is filthy with fraud, particularly on the low end. There very much are groups of organized thieves actively exploiting adtech.

And as @PeterisP says... look, we're not a court. We're a private business that is refusing to do further business with someone. Our right to do this was very clearly explained before the beginning of any relationship, and agreed to by that someone. If that someone doesn't like it, their recourse is to not do business with us.

2 comments

> And as @PeterisP says... look, we're not a court. We're a private business that is refusing to do further business with someone. Our right to do this was very clearly explained before the beginning of any relationship, and agreed to by that someone. If that someone doesn't like it, their recourse is to not do business with us.

So you are basically justifying Google behavior. You are not a court, that's right. But every ban process should be easily and quickly prosecutable to settle the issue right in a court. Obviously real fraudsters will never appeal like that, because they know they would incur in even bigger problems.

> Obviously real fraudsters will never appeal like that

I now know you have no experience at all fighting online fraud. People, um, lie.

On a serious note, if you require a prosecutable ban process -- whatever that means, because prosecuting is something the government does -- where you'll end is my original point. Ad companies will refuse to do business with publishers that aren't above some minimum threshold. My guess is $40k a year. Because remember eg google or whoever keeps about 1/3 of that money, so a $1k/mo minimum to staff humans and deal with arguing feels ballpark reasonable.

Separately, I'm not justifying anything. I'm explaining the economics driving behavior. If you want to be mad at me for behavior I don't control or influence... :shrug:

Their recourse is to not do business, full stop, because Google has monopolized the ad space.