[zeddez]

This reverse deal idea didn't make any sense when I heard about. But I have been surprised before, so would interesting to hear counterpoints.

The fundamental problems as I see it just starting with user persective: 1) I put in effort as a user to create a deal - with the high chance of no payoff - why would I ever do this the first time, let alone the second time 2) I have to wait for other people to join - so gratification is at best delayed 3) Very likely the deal will not be accepted by the merchant.

The ideal model for coupons would be take out the high cost of sales in this business. And getting businesses to go to a website and submit their deals by themselves. Of course SMB are notoriously slow to adopt new technology (many still advertise in YP). But over time, they will get there as well and the winner will be whoever is there when SMB begin making the move.