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According to this reasoning Apple could make the app store optional and (except for "people who want a bigger rev cut, to bypass app store rules and infect devices") every user would continue to choose the app store. I suppose the reasoning further leads to the conclusion that there is no point in giving users a choice because they would all choose the app store anyway. I do not subscribe to this reasoning. If there was a non-app store option I would choose it and I doubt I am the only such user. Among many potential benefits, a non-app store repository might give me the ability to install/remove old versions of apps on older devices.