[WorldMaker]

It's because they don't have a business model that requires them to squeeze "ROI" lemonade from data processing lemons. Google's ad tech-driven business model will always require them to optimize that ROI. Their clients are advertisers and the advertisers want all the lemonade they can get and that snowball's the ROI.

Apple's clients are much more directly the users. Their financials seem to make it clear that they are way more profitable from user-oriented products and services than anything they could return on data processing and sale to advertisers or worse. They "couldn't figure it out", because they don't need to squeeze any lemons, they have far better things to sell than lemonade. (It's Google that looks far more undiversified beyond their single lame lemonade stand, and way more at risk if advertisers get bored of the taste of lemonade.)