[NightMKoder]

I think it’s a bit more nuanced than that. The new policy doesn’t seem to try to break ads attribution globally - e.g. the App Store ads attribution continues to work regardless of tracking transparency choices. They’re also not trying to prevent first-party tracking - i.e. app analytics and the like.

Apple could have thrown a bone to folks and just allowed passing url parameters or similar through the App Store links to the app after it’s installed. No third party needs to get the data and advertisers get to actually know ROI like they do with the rest of the web.

Alternatively I’d love if Apple actually took a stance against data aggregation. Take on the actual creepy corps like LexisNexis or Experian or Transunion. Interest tracking is peanuts by comparison. Not to say we shouldn’t start somewhere, but I hope tracking transparency doesn’t end here.

[kalleboo]

> Apple could have thrown a bone to folks and just allowed passing url parameters or similar through the App Store links to the app after it’s installed

I thought they already allowed this through deferred deep linking?

[NightMKoder]

Hmm I’m not aware of a way to do that short of fingerprinting a browser and running the same fingerprint on app launch. Would you happen to have docs for that approach?

[kalleboo]

I thought that Universal Links supported this, but doing some more research it seems I was mistaken