[dragonwriter]

> It's not like California makes it extremely transparent and clear what the rules are for starting a new sort of educational financing.

The rules are federal, and its very clear that the requirements for a loan to be qualified education loan (which gets tax deductible interest and protection from easy discharge) include that it must be used solely for costs of education at an institution eligible for Title IV financial aid under federal law.

This is not something it is plausible someone running a business in the space would make an honest mistake about, it is a targeted deception to discourage debtors from seeking available bankruptcy relief, leveraging the fact that lying to discourage people from such relief for existing debt, unlike lying to induce purchases, is not usually prosecutable as fraud.