| I would be a lot more inclined to believe anything they said in this article if they didn't show such blatant bias for sensationalist reporting. > His previous work was mostly concerned with “growth hacking,” which is Silicon Valley jargon for finding underappreciated (or, less charitably, underhanded) ways of marketing something. So anyone who put the term "growth hacking" on their resume will now get publicly discredited as being underhanded? If they tried just a little harder to stick to the facts, all of the other research they have done in their reporting would carry a bit more weight. |
Along with: various flavours of monetization specialist; pimps; politicians; used car sales; basically all the same category of exploitation-oriented narcissists that will poison your brand and your culture, create nothing themselves, and ultimately destroy more intrinsic value than they vampire from others.
I’ve been around this industry for decades. Joe MacMillan is an archetype, not a parody character.