[vngzs]

Dating sites are not actually designed to help you find relationships.

They are designed to leave you constantly questioning the relationship you're in, knowing you could always find something better around the corner. They might get signups because people believe they can find a partner, but they keep customers because those people are addicted to the game of newer, "better" lovers.

It's another of many cases of businesses that claim to solve one problem, but really solve a different one that's not in the user's best interest.