[SirSourdough]

I think it’s culture, or at least perceptions of. For the demo that tech companies are trying to attract, I think the perception of Florida is as an older, conservative “place where dreams go to die”. It’s also in the South which I think is seen as a broadly unappealing place to live by a lot of people in the current political climate. Florida especially has garnered negative sentiment from the left since the Bush era, which is most of the lives of the new hires these companies are trying to attract. Add on humidity and poor climate change prospects and I think it’s not as appealing to people.