[prepend]

The incentive for the dating app is to keep you unsatisfied, but with some hope, to keep dating and failing over and over. Or I suppose the business models could be either “subscription” based where you keep using it forever or “contract” based where it’s a single fee.

I think the okcupid papers called out how free dating is better aligned with users because they wouldn’t have to compete with the natural tendency to want to make more money through ongoing subscriptions.

Of course, I know friends who are continuously dating and plan on staying that way.

[galaxyLogic]

That is true. At the same time this viewpoint makes me wonder, what about doctors? Isn't it in their interest to keep us sick so we keep on coming back? And the policemen and prison industry, if crime disappeared they would lose their business. And firefighters too.