[GCA10]

But wait!

Yes, aspiring monogamists will fit your bill of people who "want to be off the site in 12 months" or sooner. That's one segment of your users, but it really isn't everyone by a long shot.

Plenty of users are signing up for the chance to meet ("get to know") a steady stream of people. We don't stigmatize people who subscribe to Netflix for many years so that they can keep watching different movies and shows. There's some segment of the dating-site world that has more of a Netflix model in mind.

[dheera]

> There's some segment of the dating-site world that has more of a Netflix model in mind

Although I'm sure those users exist, I'm sure they aren't the majority of the world, who would rather just be happily married and get on with life? And even if not, these users who have different expectations should not be matching with the former.

[TeMPOraL]

> And even if not, these users who have different expectations should not be matching with the former.

Actually, given the extreme social stigma worldwide (even in the most progressive western countries) against casual hookups and low-commitment dating, people looking for "more of a Netflix model" will still gravitate towards the same sites ostensibly servicing those "who would rather just be happily married and get on with life"[0], because these services offer the widest choice of possible partners, while giving everyone plausible deniability.

--

[0] - I think that, given aforementioned stigma, it's even hard to estimate how many people in a given age bracket want this, and how many just say they want this, because it's the only accepted thing to say out loud.

[FridgeSeal]

Bumble has a feature where you can indicate what you’re looking for, options are “something casual”, “don’t know yet”, “relationship” and “marriage”. You can also filter for this.

From experience: very few people have “something casual” set, but I know from female friends that there’s plenty of guys with “don’t know” or “relationship” set despite looking for something casual.

[p_j_w]

Those users don't have to be a majority to be money makers for the companies that put out the sites.

And even amongst people who want to settle down, a fair share of them probably also wanna do a fair amount of looking around in their late teens through some point in their 20s, and maybe even early 30s.

[6510]

People are not having kids because it's to expensive.