[throw14082020]

This is bordering on logic like the following: - Water is really important, why don't you buy this $100 bottle of water. - The site has an incentive to improve your dating outcomes. No, it's primary objective is to maximise revenue, everything else is a side effect. - Paying more for something means someone will commit/ follow through, somehow raise incentives. This is just a guess, not supported or disproven by reality.

I like to think defensively especially when it involves companies. What are they doing, and what do they stand to achieve?

These apps have not shown any value to their users, paywall their content and have an aggressive-long-term subscription model because they have optimised themselves straight into the garbage can, by thinking short term.