[bglbrg]

Speaking as a visual designer, I would advise you that iA's template is heads above, and actually starts you off with the "stunning" typography this template attempts to describe and demonstrate.

Type freaks will tell you that the key to setting text is all in the negative space. The homepage in particular uses white space around the headline and button in a very static, uninteresting way. The huge misalignment of items in the footer looks like something got broken. Know why? Because although the footer category heads are evenly distributed into four divs, the text contained in each column has a different visual weight. The third column should be optically aligned (meaning you need to eyeball it), so there doesn't appear to be a gaping space to the right of the "Connect" list.

Moreover, the 'About Space' block is crashing into the text on the left. Even the Space logo is poorly kerned, causing the A to float in an ambiguous way.

Take away what you can from the article submitted as there are some sensible tips, but don't don't pay for this template hoping for something competently designed. My design advice is to trust your eyes. Designers use some rules of thumb but looking carefully for the places where the rules fail is how you get to be great at setting type. Even a great template can't guarantee to make _your_ content look great.