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by cletus
1886 days ago
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> This doesn't hold water. It's just being shown because someone paid for it to be, not because it's the best thing to be shown which is what algorithms would be tuned for if they were in the users interest. You are factually incorrect and this is part of the problem: a lot of proselytizing (and, honestly, virtue-signaling) by people who don't know how advertising actually works. Display advertising works on a CPM basis (ie paying for the impression) so yes, that's pretty much a case of someone paying to show the ad and that's it. They may be paying for that based on contextual information (eg RTB) or not. But search advertising, at least how Google does it, it sold on a CPC basis (ie paying for the click not the impression). This actually means Google is motivated to show you the search ads you're most likely to click on because that's some revenue vs just who bid the most. > That's pretty dismissive of all the thought that has gone into criticism of advertising... No offense but if you don't know how search advertising works at the highest level then either you haven't put much thought into it or you're simply parroting someone else (who also hasn't) because it fits your world view. |
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