[blantonl]

I see this perspective somewhat in reverse. I watch TV for the content, not how nice the remote is or how solid the box feels when I hook up the HDMI connection.

Granted, there are some objective measurements between different devices, such as Dolby support and format support, but that's typically for the most advanced consumers of content - not the vast majority of people who just want to watch certain content.

[josefresco]

I literally live and die by the Roku fast forward/back buttons. I can get the "content" from anywhere!

The clicky, rubbery buttons and the responsive UI is amazing. After 5 minutes of use, I was hooked and bought them for all my TVs. This is the single biggest differentiator with Roku and other hardware.