[jankassens]

I don't think Google is quite as neutral here. Google suggests adding "cheater" to the search of the victim's names and ranks those websites.

What if the manual of the hammer included a section "try hitting someone with it".

Now, Google's recommendation clearly came from seeing those words appear together, but to me Google is somewhere between completely neutral like grep, a hammer, or a car and fully editorialized like a blog or newspaper.