[rcolinkennedy]

You are correct and I reacted too defensively. Yes, marketing is absolutely critical, and perhaps there are better domain names that could have been chosen.

HOWEVER, name / domain was not at all the root cause of what we decided was ultimately the reason to stop pursuing this endeavor.

[yid]

True, but you've just demonstrated that marketing / PR isn't your forte, and you come across a little brash in an Internet forum filled with entrepreneurs and VCs.