The planners at the firm are paid to do what paying clients want. That’s what everyone there is supposed to do. What matters is that checks don’t bounce.
I’m actually trying to say that it is an industry dominated by snake-oil, charlatans and coffee-table “science”. There is no standard or obvious measure of performance, and liability is usually of little concern. The planners I know are hardly puppets of the real estate cabal and much more victims of naïveté and wiz-bang marketing. Like, I’m assuming rails-devs a decade ago and, maybe, rust devs today.