[mmglr]

The 1st edition is already "sold out". Reserving the AWD Pro S Gradient, a $49,675 car, is $100. So I suspect the 1st edition was around that same reservation cost. Too low. Everyone has $100 laying around. IMO reservations should be 10% msrp so that only serious buyers can make reservations.

[ajross]

Tesla wants $100 to reserve a car, so I'm sure that's why the value was picked. If their buyer backs out and the model is popular, they can always get full price on the car as configured anyway.

[geoman123]

It's because you can reserve with your credit card and the OEM is responsible for the transaction fee. 10% of MSRP is like $4,000 and 1-3% of that is $40-$120. When saving 1/4 of a cent is crucial at scale, you wont be happy giving up 40-120 bucks.

[xeromal]

10% is a bit high. Would take a lot of nads to drop 5k on a car that may or may not come out in a few years.

$1000 feels more like the sweet spot.

[rsynnott]

This car is already out; they started shipping them last year.

[xeromal]

The last sentence of the guy I was replying to was speaking generally