[CountHackulus]

I do wonder how much of that is just getting a nice new laptop? If the average user was handed the equivalent laptop with an Intel CPU but told it was an M1 would they notice? Would they also think it was nice and fast?

[gls2ro]

Here is why I think your hypothesis is not true: people were buying new Macs also before M1, but it did not generated the same reactions. So newness is not the cause of this or at least it is not the only cause.

[athrowaway3z]

Good marketing definitely impacts user experience. How much it is impacting the perception of M1? I have no idea.

[acdha]

Did Apple not market new hardware for a decade prior to M1? I don’t think this is sufficient to explain the difference, especially given the supporting benchmarks.

[acdha]

Possibly but it feels like that should have but has not happened to anything like this degree when people were getting shiny new Intel CPUs after the early 2010s.

[bananabreakfast]

Absolutely. Performance is very noticeable even between the current MBP Intel vs. M1