[ugh]

Developers already have Macs (it's the only way to develop for OS X and iOS), all this does is inconvenience them. Worst case scenario: They have to start up Safari. Annoying but doable.

If you are not a OS X or iOS developer, don't have a Mac# and still want to watch the videos (they are really not targeted at you, though) you have to install iTunes. However horrible iTunes might be, I can't imagine a scenario where someone prefers buying a Mac to installing iTunes.

This is stupidity on Apple’s part, not evilness.

(To help ease your confusion with regard to Mac buyers let me just tell you that not everyone determines value like you do. Think of that whenever you are confused why someone does not or does buy something.)

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# You also need some way to run Windows.