[maccard]

The parent's claim is:

> There are even some companies with no advertisement spending because their product is so essentially useful that people will seek it out themselves.

and that's in response to someone suggesting low profile/almost-no-ads. I completely agree about the low-profile/almost-no-ad approach (in the tech world having a community that evangalises for you is an advertisers wet dream, for example!), and I think that's what a lot of people in this thread are calling for. On a chess website, have ads for chess books/chess boards/novice-to-grandmaster streams, that sort of stuff, rather than shoving an ad for an Amazon mattress at the bottom of a blog post on Continuous Integration!