[laurowyn]

Is forcibly breaking away from the content you want to watch every 10 minutes to show ads not distracting? or the 2 minutes of repeated content from before the break to remind you what was happening before you got distracted by the ads not also distracting? Have you ever watched a show with the ads removed and seen how much of it is actually repeated just because of ad placements?

Just because it's not on screen the entire time doesn't mean it isn't a distraction. TV ad breaks are one of the best methods for producers - guaranteed impressions, broad audiences, official metrics, etc. - whilst also being the worst for consumers. An hour of my time set aside for watching something I enjoy now contains 20 minutes of content I don't care about at all, and cannot skip/bypass if not interested, and the 40 minutes of content is closer to 30 because of repeated content either side of ad breaks.

[sokoloff]

That is a huge part of why TiVo was so transformative when it came out.

“We’ll be back in...<skip, skip, skip, skip>...and we’re back.”