[Tomte]

> Let's face it, people don't want to watch a tiny team from nowhere vs a giant in UCL.

Maybe not every day, but that is exactly the motivation for the Cups (FA Cup, DFB-Pokal etc.): you have small clubs you rarely hear about play against the giants.

And sometimes (surprisingly often actually), the small clubs win. Not the whole cup. But they win once. Or twice, and it's great drama and a lot of fun.