[dane]

Completely agree. I can't see them reviving the Xserve brand with their own silicon, but I could see them introducing cloud hosting services. Ideally with differentiation in something like environmental credentials (reduced, renewable power, etc.) to try and gain market share whilst maintaining margin.

[andrewjl]

They already have, though the marketing is subtle. [1][2]

[1] https://www.apple.com/icloud/

[2] https://developer.apple.com/icloud/cloudkit/

[klohto]

We are talking AWS competitors, not Google Drive alternative.

[andrewjl]

Besides a deliberate paucity of knobs to tweak, what exactly is the difference with AWS S3 as far as the target market (app developers) is concerned? This is a cloud hosting service in all but name.

https://developer.apple.com/icloud/icloud-drive/

https://developer.apple.com/library/archive/documentation/Da...