I feel like at this point, Ubuntu Desktop is actually something downloaded more by OEM integrators than by individuals. More and more, the people who want a computer that has good Linux support, can just buy a computer that ships with an OEM Linux install. And that Linux installation is usually Ubuntu!
(Mind you, there are plenty of “retail” installs of Ubuntu — but individuals will often just upgrade Ubuntu to a new release using built-in tooling, rather than downloading a fresh release-image. They only need to visit the site once—the first time they install.)
I think, if you’re visiting ubuntu.com nowadays, you’re most likely to be looking for an Ubuntu Server image.
Hmm, I would have thought that a lot of people 'looking for a server image' would be spinning up a VM from a cloud provider, who probably doesn't yet offer the newest version? Of course, depending on how disposable your server will be, you may not want the newest, I wouldn't generally use any non-LTS versions in production, but maybe that's just me.
If Ubuntu depended on random users pointing their browsers to ubuntu.com and then clicking a download link to download and burn an ISO, they'd be long, long gone. There hasn't been any real $$$ in that since, well, forever?
(Mind you, there are plenty of “retail” installs of Ubuntu — but individuals will often just upgrade Ubuntu to a new release using built-in tooling, rather than downloading a fresh release-image. They only need to visit the site once—the first time they install.)
I think, if you’re visiting ubuntu.com nowadays, you’re most likely to be looking for an Ubuntu Server image.