[mektrik]

> For better or for worse Apple's steps are essentially screwing up facebooks business model

If you need an argument in support of why Apple's move is really targeted at publishers like Facebook, take a look at the ATT/app tracking transparency prompt that Apple have designed.

It doesn't call out any of the benefits of allowing tracking (healthy for the free app ecosystem, helps publishers), rather it's just:

"Allow {app} to track your activity across other companies' apps and websites?"

[p49k]

That sounds like a direct, honest and correct explanation of the result of agreeing to the prompt. I see no reason why they should include propaganda from Facebook along with it.