[gajeam]

It's important to note that this new ad slot "will allow advertisers to promote their apps across the whole network, rather than in response to specific searches." This is exactly Facebook's game, and the underlying technology they use to target these ads could easily be repurposed for oh, I don't know...a new search engine?

[p49k]

Your comment implies that Apple somehow stopped Facebook from allowing network-wide ads on the Facebook app with the privacy changes, which is not true.