Having a large share of a market doesn't constitute a monopoly.
> exclusive ownership through legal privilege, command of supply, or concerted action
Google doesn't own exclusive control of the supply of answers to queries about the rest of the web in fact it would almost be silly to even talk about such. Its also not the only game as far as ads
What people are worried in fact is google controls access to a very large share of incoming eyeballs in terms of organic unpaid for results such that ranking you poorly or not at all could harm you despite having no business relationship with google.
This however isn't business because the only customers are searchers and the ads on top of the results.
Whether you appear 3rd or 37th is material to your business but not a matter of google having a monopoly on my eyeballs. The framework which you understand commerce doesn't fit the situation.
If you believe it's worth addressing it will have to be via unique legislation that actually suits.
> exclusive ownership through legal privilege, command of supply, or concerted action
Google doesn't own exclusive control of the supply of answers to queries about the rest of the web in fact it would almost be silly to even talk about such. Its also not the only game as far as ads
What people are worried in fact is google controls access to a very large share of incoming eyeballs in terms of organic unpaid for results such that ranking you poorly or not at all could harm you despite having no business relationship with google.
This however isn't business because the only customers are searchers and the ads on top of the results.
Whether you appear 3rd or 37th is material to your business but not a matter of google having a monopoly on my eyeballs. The framework which you understand commerce doesn't fit the situation.
If you believe it's worth addressing it will have to be via unique legislation that actually suits.