[rovek]

> That is despite the Daily Mail writing multiple stories a day about his comments around that time and employing him as a columnist.

Sounds like they take a manual approach to manipulating their search ranking; spam is worthy of downranking.

[TheHypnotist]

Doesn't part of PageRank involve sites linking back to the dail mail? Isn't it possible they just aren't referenced as much as others?

[sangnoir]

There are hundreds (if not thousands) of other signals that the Google search engines considers over and above back-links. This includes which links users click on the results.