[zo1]

Blogs were a major death blow to the web. Before that web pages were more like books, references, unique compilations and compendiums of knowledge, random non-sense, and individual people's musings for no other reason than to put it out there. Now, 99% of all "blog" content is just there to somehow sucker a poor soul into typing an unfortunate series of terms into a search bar out of desperation for knowledge/info, such that the semi-random search results gets the person's eyeball to fall on said "blog" content so that an ad can be sold.