[coryking]

> I’m guessing because the vast majority of the market with a 4K Apple TV is not watching in stereo, but in surround with something like Dolby Atmos

I bet a chunk of money it is the exact opposite. I bet for the majority of the market the fanciest thing they have is a soundbar and maybe a subwoofer.

I honestly think the "home theater" market is pretty niche. It requires living conditions that most people simply don't have. You gotta have the right room shape for starters. Virtually every house I visit doesn't have a room that is easy to set surround sound up in.

I mean for Atmos you specifically need speakers placed above the listener. Not to mention a bunch of other speakers everywhere.

I dunno... almost nobody is living an a place amenable to such things. And even if they are, they need to get consent from their significant other to pull it off.

So yeah. I bet maybe 5% of the market has Atmos or any kind of surround sound. 15% tops.