[joe_the_user]

The Cambridge Analytica scandal was three years ago and this article is about PR moves Facebook is doing now.

And sure, I don't give every gruesome detail in the rise but I'd still claim that the overall situation is that Facebook is large enough and it's model porous enough that a variety of actors have scraped it, are scraping it and will scrape it. And given this, Facebook has to start owning up to an inevitable situation. Keep in mind, The Cambridge Analytica scandal was predicated on Facebook's claimed data model (which I'd claim isn't just false but also "can't be true"). Sure, the easiest way to scrape it is having API access, which it's hard not to give to your advertisers. But if Facebook gave no one API access, various actors would be directly scraping.

And overall, I'd say The Cambridge Analytica scandal was the thing that wasn't a good framing of the broad problems of Facebook and privacy.

Edit: "But in the face of the news about recent leaks, and the Cambridge Analytica scandal in particular, they have had to switch to a more active PR strategy to quell the concerns people have about their product(s)."

And I'd say, this is again actually the wrong frame. Facebook is at the center of the storm, no doubt. But there is no large social network possible that wouldn't be subject to the general privacy problems of Facebook. Facebook created the fantasy definition of privacy, Facebook violated that definition but no one could satisfy it.

[Retric]

Scandals linger far longer than 3 years.

A great example is M&M’s dye choice became controversial due to customer confusion over which red dyes where harmful. So, the company couldn’t simply change the dye because what they where using wasn’t problematic. In the end they had to flat out stop selling red M&M’s for over a decade, and their reintroduction was surprisingly controversial.

[joe_the_user]

If you read my gp, I'm not arguing the Cambridge Analytica scandal didn't influence Facebook. I'm arguing the real, larger frame is that Facebook can't help but be porous and it's acknowledge that truth for their self-interest. That helps them avoid scandal, yes but contrary to the earlier poster "it's cause of scandal" or "it's cause Facebook bad" is a bad, distorting frame. And that isn't saying Facebook is good, it's saying the entire framework of social networks and things propagating on the Internet creates a certain kind of "playing field".

I would speculate, in fact, that Facebook acting now make the obvious point that of course people are going to be scraping the data of their site because after X many scandals, it's becoming obvious that people will do that, that they will do that to any site like Facebook and that they'll have much clearer cover if they "normalize" thing that are ... fricken normal.

I'd further speculate that they couldn't act when Cambridge Analytica was fresher because then they'd be seen as being self-justifying and then they had to be seen as humble and apologetic.

[perl4ever]

>customer confusion over which red dyes where harmful

Never heard of that; is that cochineal?

[meepmorp]

Some red azo food dyes have been shown to be carcinogenic.