[EastToWest]

Bad, sure, we both agree.

Dystopian has a very specific meaning though.

From Cambridge dictionary: relating to a very bad or unfair society in which there is a lot of suffering, especially an imaginary society in the future, or to the description of such a society.

I fail to see how one can derive "a very bad or unfair society" and "a lot of suffering" from a QR code in night sky.

[8fGTBjZxBcHq]

Using a loud and high visibility technology to inject an unignorable advertisement into a natural space is bad.

I don't know or care what flavor of bad the dictionary would call it. Dystopian works fine for me. Sorry it doesn't for you I guess.

[qiqing]

You'd have to take an action to view the advertisement, otherwise, it's just dots.

I kinda wish all other ads were like that, tbh.

[cjaybo]

Wasn't there some sort of video played before the QR code was displayed? Acting as if it's an opt-in experience feels disingenuous.