[AlexTWithBeard]

Winners send rovers to Mars. Winners create software installed on every other computer on the planet. Winners lead by example.

And for what it's worth, having a fulfilling relationship takes a bit of an effort too.

[minblaster]

Losers sit in patent offices dreaming of the theories that gets rovers to mars, or the universal model of computation that allowed computers to exist. People told they must be Bigly Winners become reality-star presidents and certainly set an example.

Thinking a desire to win is necessary to exert effort is intriguing.