[benologist]

The problem is "starting a restaurant" is a big job that not everybody can do, especially in your neighborhood. Making something comparable to your startup might not be anywhere near so difficult especially on a global basis.

If there's a lot of competition it would be a nice differentiator, but in hindsight I say screw it charge for premium stuff from the start and if it fails to get traction then "guess what everyone, we love you all so much it's free now!" and you're their hero.