[rjyoungling]

Thanks! I agree that our marketing is good as the CMO. Just kidding.

Strongly agree with this: >not a universal truth that you can only be successful with "huge budget".

That quickly becomes a self-fulfilling prophecy.

The true GOATS of advertising and marketing, like for example Dave Trott, beat the point that you should play games you can win into your head over and over.

If one can't compete buying a ton of ads, don't try. But making a book that's useful to a small group of people, by making a clear promise, specifying who it is and isn't for, and then aggressively iterate with beta-readers until you start to get word of mouth, changes the equation more from needing lots of money to putting in a lot of the right kind of effort.