[rjyoungling]

That's the kind of stuff I like to write myself as well. But after hundreds of essays, years in, my audience is still tiny. Churn is also higher because when you have such a style, it's harder to make a crystal clear promise so the probability that the content/reader fit isn't just right is higher.

There just aren't that many people like that.

For the gen. pop. you're better off making a crystal clear promise, being very clear about who should and shouldn't read it, and delivering on that promise so the book proves useful to the reader and gets recommended.

Most people read non-fiction to solve a problem. It seems that what you and I like is learning for learning's sake.