[antonyme]

iMovie is still the product aimed at the consumer market.

But the cut-down Express edition is no longer; it was probably too much engineering effort to create two editions and get such a complex product out the door.

They lowered the price to make the product appear to a broader market, and to cover the Express-Pro spectrum. I'd say it's an aggressive move that makes it more accessible. Surely people are not complaining that it's more affordable?