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by zrail 1885 days ago
> Marketing requires a huge budget in the VC age since you're competing with ever increasing ad prices.

This is a mental trap that is super easy to fall into. The author of the article is writing a marketing guide. Marketing encompasses the entire product and go to market design, of which advertising is just a tiny part. Notice in his table of contents that advertising is only mentioned in one chapter very late in the book.

1 comments

This^